Updated: Apr 5
Are you looking to reach more clients using LinkedIn? Getting familiar with LinkedIn's Campaign Manager tool is an idea you want to try. With over 706 million members and 300 million monthly active users, LinkedIn offers you the most versatile network of vibrant and interconnected professionals to get new clients, share great content, learn from other professionals, and improve your branding.
LinkedIn is currently the most viable platform for marketers across different industries. To make the journey of prospecting on LinkedIn easier for you, LinkedIn features an integrated solution on the platform to help you create and manage your ads. This is called LinkedIn Campaign Manager. In this post, you’ll learn practical tips to help you get started with LinkedIn’s Campaign Manager and win more clients.
Know Your Marketing Objectives
What are you looking to achieve? More followers, more conversions, more website traffic, more subscribers, etc. When you want to start a marketing campaign on LinkedIn, the first point is usually choosing an objective. In fact, every ad or campaign starts with one. Whether you’re targeting by title, seniority, or job function, across awareness, consideration, lead generation, or conversions, the objective selection is where it all starts from.
Select the Right Target Audience
You want to be sure that you’re targeting the right audience. So the next important thing to do is select a suitable audience for your campaign. LinkedIn’s Campaign Manager allows you to get the best leads from LinkedIn by offering you a variety of options to choose from when selecting your target audience. You can actually choose from over 20 different audience attribute categories to optimize your marketing efforts.
There’s also an option for you to save a particular target audience. Entering your audience manually for every campaign can be tedious, so having a saved audience comes really handy if you use a particular audience very often. You can update that audience category at any time.
Set a Suitable Campaign Duration
Now that you know what you want to achieve from your campaign, as well as the people you want to reach with your message, you should also include a start and end date for the campaign. It could be for a few days, a couple of weeks, a month, or even more. You can set all these within the tool.
Also keep in mind that the campaign will automatically shut down when your set duration elapses. One other thing to keep in mind when it comes to campaign duration is that it will depend on your overall marketing budget. Depending on how much you budget per day, your ad campaign could take longer or less time to complete.
Select Your LinkedIn Ad Format
Another critical component of LinkedIn Campaigns Manager is the ad format section. Here, you can choose how you want the target audience to see your ad. You can use Sponsored Content, Message Ads, Dynamic Ads, Text Ads - or a mix of all four formats. Single image ads, for instance, allow you to create ads using just one image that will show up in the news feed, while ad spotlight provides you with the best features for creating personalized ads.
Ideally, the format you pick at the end of the day should be best tailored to promote your LinkedIn campaigns.
Select Your Ad Budget
You’re almost ready to launch, but not just yet. You need to set a budget for your LinkedIn campaign. While a higher budget will earn you more visibility and possibly, land you a longer-running ad, it doesn’t always result in more brand awareness, increased traffic, more subscription, or success in whatever goal/object you might have chosen in the beginning. Success with your LinkedIn campaign is usually a fine mix of all the points discussed so far, with customizations where necessary.
Currently, LinkedIn Campaign Manager allows you to go as low as $10 per day. So, for a campaign budget of $260, you can run $20 for 13 days, $10 for 26 days, etc.
You Can Restart Your Completed Campaigns
After your campaign has been marked as completed, you can still go back and relaunch it. If you think the campaign needs to reach more people or you didn’t quite hit your goals the first time, you can simply go back and restart the same campaign without creating another one. You can update the budget and duration of the campaign. This means that you can run a particular campaign multiple times.
Measure and Optimize Your Campaign
Now, your campaign is live, and you want to see how it is performing - whether you’re targeting the right persons or not. This is important because, with a few tweaks, you can make necessary adjustments to improve the results you’re getting. You can access your campaign analytics by going to Campaign Manager in your account and selecting the campaigns you want to evaluate.
Additionally, while setting up your campaign, you can also select the optional “Conversion tracking” feature so you can follow up and measure the actions that people are taking on your website after clicking or viewing your LinkedIn ad.
Supercharge Your Marketing With LinkedIn grobot LinkedIn Automation
While Campaign manager on LinkedIn delivers smart and budget-friendly results, it is rather pretty hands-on, and may not be best suited for busy professionals who want to hit the ground running with close-to-immediate results. An excellent solution for this is our LinkedIn automation tool, grobot.
Grobot is a LinkedIn marketing automation tool designed to help you supercharge your prospecting efforts on the LinkedIn platform. From ad messaging to sending connection requests, replying to your messages, and following up with leads to CRM integration, grobot offers you a suite of features that ultimately eases your LinkedIn campaign management. This way, you get to create the time you need to focus on your business while also improving your LinkedIn marketing results and campaign management. Try a demo of grobot today.